case
studies

Tell us your goals,
we’ll take care of the rest!

saaq
collaborators/

LG2 (creation), Touché ! (coordination), Cossette (media buy)

creators/

Elie Duquet, 2e peau

Fred Bastien, Élie Pilon

campaign/

Prevention of texting while driving

social platforms/

YouTube, Instagram, Facebook

target/

Quebec drivers aged between 16 and 24

objectives/

Raise awareness about the risks of texting while driving.

Inform about the new law in force for texting while driving.

strategy/

Deployment of a four-week multiplatform campaign with 4 content creators who directly reach the target audience and are excellent at making complex information understandable.

The concepts developed by the creators are light and humorous. Creators each found a way to own the key messages so that young drivers can relate to them.

results
reach /

220 000 views on YouTube

18 000 likes on Instagram,

A total of 1 300 000 minutes of content watched

An impressive number of engaged comments, directly related to the objectives of the campaign

High engagement rate on Instagram posts (12% vs. 5% which is the industry standard)