LG2 (creation), Touché ! (coordination), Cossette (media buy)
Elie Duquet, 2e peau
Fred Bastien, Élie Pilon
Prevention of texting while driving
Quebec drivers aged between 16 and 24
Raise awareness about the risks of texting while driving.
Inform about the new law in force for texting while driving.
Deployment of a four-week multiplatform campaign with 4 content creators who directly reach the target audience and are excellent at making complex information understandable.
The concepts developed by the creators are light and humorous. Creators each found a way to own the key messages so that young drivers can relate to them.
220 000 views on YouTube
18 000 likes on Instagram,
A total of 1 300 000 minutes of content watched
An impressive number of engaged comments, directly related to the objectives of the campaign
High engagement rate on Instagram posts (12% vs. 5% which is the industry standard)
Rosalie Lessard, Alexandra Larouche, Elie Duquet, 2e Peau
2018 Season - #lesfraîchesduquebec
Young women from Quebec aged between 18 and 34
Promouvoir le nouveau livre "Ah, les fraises et les framboises!"
Positionner l’autocueillette comme activité agréable à faire l’été avec les amis ou la famille.
The strategy put forward two complementary approaches:
Foodie creator Rosalie Lessard who realized 3 recipes in a dedicated YouTube video.
Four content creators (Alexandra Larouche, Elie Duquet, Marianne and Gabrielle from 2e peau) that captured their girls outing in the fields in the form of a vlog.
150 000 YouTube views
34 000 likes on Instagram
112 000 instastory openings
Strong increase in the use of official hashtags #lesfraichesduquebec, #lesfraisesduquebec, #lesframboisesduquebec;
Fruit producers have seen a rejuvenation of the clientele in the fields; more young Quebecers took part in U-pick in the summer of 2018.
Quebec women between the age of 15 and 35 years old.
Promote VICHY's Normaderm skin care line
Highlight the effectiveness of the product line
Position the line as accessible and cool
Deployment of a ten-month campaign with Alexandra Larouche on her YouTube channels and Instagram account.
Alexandra also participated in content creation for the brand (Instagram Live and Instagram Stories).
Alexandra was already using Normaderm products on a daily basis before the collaboration, making her an ideal and authentic ambassador for VICHY on social media.
80 000 views on YouTube
50 000 likes on Instagram
140 000 instastory openings
This campaign was a real success for the brand thanks to the simplicity and authenticity that it conveyed. Through perfect casting and a medium-term partnership, the campaign was integrated smoothly into the creator's content over several months.
The "perfect match" between the creator and the brand meant that Alexandra mentioned Normaderm organically several more times than stipulated in the agreement, which boosted the campaign's credibility and the product's visibility among the target audience.