LG2 (creation), Touché ! (coordination), Cossette (media buy)
Elie Duquet, 2e peau
Fred Bastien, Élie Pilon
Prevention of texting while driving
Quebec drivers aged between 16 and 24
Raise awareness about the risks of texting while driving.
Inform about the new law in force for texting while driving.
Deployment of a four-week multiplatform campaign with 4 content creators who directly reach the target audience and are excellent at making complex information understandable.
The concepts developed by the creators are light and humorous. Creators each found a way to own the key messages so that young drivers can relate to them.
220 000 views on YouTube
18 000 likes on Instagram,
A total of 1 300 000 minutes of content watched
An impressive number of engaged comments, directly related to the objectives of the campaign
High engagement rate on Instagram posts (12% vs. 5% which is the industry standard)
Hubert Cormier, Cynthia Dulude
Éliane Duquet, Alexandra Larouche
Eve Martel, Jessica Prudencio
U-Pick Quebec strawberries and raspberries, 2019 season
Young Quebecers aged 25 to 35 willing to pay a fair price for local produce and to travel for the U-Pick experience with friends.
Continue the process of rejuvenating the U-Pick clientele
Position U-Pick fruit as an essential Quebec summer activity
Increase the number of visits to the site's U-Pick directory lesfraichesduquebec.com
Building on the success of Slingshot’s 2018 campaign, which generated an unprecedented increase in awareness for Les Fraîches du Québec, the 2019 campaign once again promotes U-Pick activities, this time through a greater number of content creators.
Seven creators, popular with Quebecers who follow them for their food and lifestyle recommendations, experienced the joy of this activity at seven different U-Pick farms.
Hubert Cormier, Éliane Duquet, Alexandra Larouche, Eve Martel and Jessica Prudencio shared their days on Instagram (photos and stories). The latter two also wrote their own blog posts about their experiences.
In addition, Cynthia Dulude shared her U-Pick outing as a vlog on YouTube
Lastly, Émile Roy promoted the U-Pick strawberries experience in his “L'été québécois en 30 étapes” YouTube video, a witty account of Quebecers’ summer habits.
50 000 YouTube views
30 000 likes on Instagram
285 000 Instastory openings
Quebec women between the age of 15 and 35 years old.
Promote VICHY's Normaderm skin care line
Highlight the effectiveness of the product line
Position the line as accessible and cool
Deployment of a ten-month campaign with Alexandra Larouche on her YouTube channels and Instagram account.
Alexandra also participated in content creation for the brand (Instagram Live and Instagram Stories).
Alexandra was already using Normaderm products on a daily basis before the collaboration, making her an ideal and authentic ambassador for VICHY on social media.
80 000 views on YouTube
50 000 likes on Instagram
140 000 instastory openings
This campaign was a real success for the brand thanks to the simplicity and authenticity that it conveyed. Through perfect casting and a medium-term partnership, the campaign was integrated smoothly into the creator's content over several months.
The "perfect match" between the creator and the brand meant that Alexandra mentioned Normaderm organically several more times than stipulated in the agreement, which boosted the campaign's credibility and the product's visibility among the target audience.